We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion … Read the...

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From first dates, to first jobs, special moments … Read the...

“Cartier. Le style et l’histoire”, which recently wrapped up at the Grand Palais in Paris, is the “first exhibition of this scale” to be held in Paris by the “Jeweler to Kings” in a quarter century. The exhibition featured extraordinary jewelry, bejeweled accessories and timepieces, including the diamond “Halo” tiara, which was created by Cartier in 1936 for the British royal family, and worn … Read the...

Encore client, The Original Miami Beach Antique Show, the world’s largest indoor antique show, wrapped up its 53rd edition a few weeks ago with “record attendance” and 90% of exhibiting dealers renewing their booths for the 2015 show, according to the post-show press release. The Original Miami Beach Antique Show significantly increased its online advertising with the addition of several million impressions bought … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...

On Sept. 28, a capacity-crowd packed Central Park’s Great Lawn to watch musical performances by Stevie Wonder, Alicia Keys, John Mayer and Kings of Leon at the Global Citizen Festival. The event was produced by the Global Poverty Project, an advocacy group that works to end extreme poverty by 2030. One of the things that caught our attention about the marketing for this event … Read the...