We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific format used … Read the...

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide “a behind-the-scenes look at highlights” of the auction. Combine the video with a soundtrack by … Read the...

We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion … Read the...

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From first dates, to first jobs, special moments … Read the...

“Cartier. Le style et l’histoire”, which recently wrapped up at the Grand Palais in Paris, is the “first exhibition of this scale” to be held in Paris by the “Jeweler to Kings” in a quarter century. The exhibition featured extraordinary jewelry, bejeweled accessories and timepieces, including the diamond “Halo” tiara, which was created by Cartier in 1936 for the British royal family, and worn … Read the...

Encore client, The Original Miami Beach Antique Show, the world’s largest indoor antique show, wrapped up its 53rd edition a few weeks ago with “record attendance” and 90% of exhibiting dealers renewing their booths for the 2015 show, according to the post-show press release. The Original Miami Beach Antique Show significantly increased its online advertising with the addition of several million impressions bought … Read the...