Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for … Read the...

According to research in a recent eMarketer article, marketers continue to place the highest value on data which they collect themselves i.e. first-party data, especially transaction history, customer information and behavioral data, vs. second- or third-party data, which is collected by others. Our exhibition and event clients certainly do as well.  First-party data is the most important data asset in informing the tens of … Read the...

Don’t let price scare you away from using larger format ad units! While they can cost substantially more than the “Big 3” (728 x 90, 300 x 250 & 160 x 600), you may find that the richer creative canvas and performance metrics justify the cost. For example, we routinely see CTRs for 300 x 600s, one of the larger format ad units that we … Read the...

Non-human traffic (NHT) from online robots, commonly referred to as “bots”, may be costing you more than you think. “Bot fraud has advertisers paying for ads served to robots, not people,” said Marc Pritchard, Procter & Gamble’s chief brand officer, during his keynote presentation at last month’s Association of National Advertisers (ANA) Media Leadership Conference. When you consider this comment was made by the top … Read the...

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along with other advertisers looking … Read the...

The Radio Advertising Bureau (RAB) recently released its Q3 2014 Revenue Report. While overall U.S. spot radio sales were down 3% both year-over-year in Q3 and YTD 2014, there was an increase in two categories related to attendee acquisition and ticket sales in Q3 2014 vs comps: Sporting Events/Expos/Shows (+2%) and Amusement/Theme Parks/Museums (+2%). We share these data points because even in the midst … Read the...