I am not going to tell you the answer to the question in the headline. The purpose of this post is to get you to think about this question, and the many variations of it with other media channels, because it is the work to get to the answer more than the answer itself that will provide the biggest payoff for your events. As a … Read the...

SMS/text messaging continues to be an effective marketing tool for event organizers but if you use this tool you must follow the law as failure to do so can be very expensive. It’s been a while since we have looked at the important legal aspects of SMS marketing so we take a look at a court decision last week that allows plaintiffs to proceed with … Read the...

As those of you who are regular readers of our posts know, Encore is a big believer in the use of outdoor to promote events. We routinely use it for our clients so we took note of a major deployment two weeks ago by Clear Channel Airports (CCA) at Denver International Airport (DIA) as airport advertising offers unique opportunities to event organizers and exhibitors.  If … Read the...

Based on answers to media habits questions on attendee surveys at our clients’ shows, it is clear that more and more people are reading emails on their mobile devices. More importantly, this trend is being reinforced through data we are capturing from our clients’ actual attendee email campaigns. This is no surprise when you consider the latest numbers released by Return Path that show 300% … Read the...

According to a recent article in eMarketer, mobile ad spending around the world more than doubled to $8.41 billion in 2012. (eMarketer’s data is based on display and search only.  It does not include SMS and MMS.  It does include ad spending on tablets.) Mobile’s rapid growth is clearly being reflected at events. We are seeing an increasing number of mobile executions by event organizers… Read the...

A few weeks ago, we presented a session at IAEE’s Expo! Expo! on mobile marketing. It was great to be part of this major industry event which attracted nearly 2,000 professionals to the Orange County Convention Center in Orlando, Florida. We left with a lot of excellent takeaways including several insights from a brief survey we conducted at our session to provide participants with additional … Read the...