According to a press release issued by comScore, Inc. in London last month, SMS dominated the mobile advertising landscape in the EU5 countries (UK, France, Germany, Spain and Italy). According to comScore, SMS ads reached 100 million people, representing 43.6 percent of the 230.5 million EU5 mobile users in September 2010. Text messaging ranks highest by a wide margin in terms of mobile content usage, … Read the...

A few weeks ago, I attended the Mobile Marketing Association’s (MMA) Mobile Marketing Forum in Los Angeles. One of the slides in a presentation by an executive from mobile marketing and advertising company, Hipcricket, was entitled “Why is Mobile Marketing So Effective?”, and featured a graphic which really encapsulated the key drivers of mobile marketing. In this week’s post, I share this graphic with you … Read the...

So you have been reading a lot about mobile advertising lately, and you are thinking 2011 may be the year you try it for your show. The best plan for your show will of course depend on your objectives and other show-specific variables. However, seeing what others are doing on a macro level is a good starting point, so in this week’s post, I take … Read the...

My agency, Encore Media Partners, recently sponsored a national survey in order to learn how trade show, exhibition and conference producers are using SMS/text messaging to promote their events. In this week’s post, I’ll share some of the results with you along with some observations. Fifty percent of the respondents indicated they are using or planning to use SMS marketing within the year, and of … Read the...

I am currently attending CTIA ENTERPRISE & APPLICATIONS 2010 in San Francisco, so this week I share with you some of the panelist and audience comments from a thought-provoking day-long “Mobile Marketing & Promotion” session that I attended on Tuesday.  Many of the mobile marketing issues discussed are relevant to show producers, for promoting exhibitions and conferences as well as driving incremental mobile ad revenue … Read the...

If you think SMS/text messaging is just for teens and young adults, you may be missing out on the potential of SMS marketing for your shows. While text messaging is still strongest by far in the teen and young adult segments, it has clearly evolved into a mainstream media habit. You can just take a look around and see this. However, taking a quick look … Read the...