US Open 2024 Runs New York Times Native Digital Ads to Drive Ticket Sales

Jun 12

US Open 2024 Runs New York Times Native Digital Ads to Drive Ticket Sales

We recently noticed the US Open Tennis Championships, which attracted 957,000 visitors last year, running large, high-impact ads on the top of the home page of The New York Times website (see screenshot) to promote ticket sales for the annual sports event being held August 26 to September 8, 2024 in New York. We have run ads on this major digital news platform which reaches … Read the...

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Cannes Film Market 2024 Taps LinkedIn PDF Carousels

May 15

Cannes Film Market 2024 Taps LinkedIn PDF Carousels

We have joined the tens of thousands of people who converge on the two-mile seaside boulevard, La Croisette, for the Cannes Film Festival many times so have followed the global film event’s marketing, especially the promotion in news feeds on major social nets for a while.  As the 77th edition of Cannes kicked off its 12-day run yesterday, we share one of our marketing takeaways … Read the...

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Google Turns Off Third-Party Cookies for 30 Million Chrome Users

Jan 20

Google Turns Off Third-Party Cookies for 30 Million Chrome Users

Google first announced its plans to phase out third-party cookies in 2020 but has delayed action here a few times.  It looks like the delays are over… and this means big changes for digital advertising! Third-party cookies track a user’s browsing activity across the web and enable the delivery of targeted advertising including retargeting, a popular advertising tactic used by show organizers to drive attendance, … Read the...

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AFM 2023 Maximizes Global Digital Spend for Film Industry Show with Robust Creative Asset Strategy

Dec 06

AFM 2023 Maximizes Global Digital Spend for Film Industry Show with Robust Creative Asset Strategy

The annual motion picture industry event, American Film Market (AFM), ran a multi-month, cross-platform digital campaign in 100+ countries to attract buyers, filmmakers, producers, directors, writers and other film industry professionals from around the world to its recent 44th edition. AFM’s digital creative strategy leveraged a large portfolio of assets, best practices and real-time performance data to get the most from its ad spend … Read the...

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See Our Post on the TSNN Blog: “10 Online Advertising Tips for Trade Shows to Drive Attendance”

Aug 24

See Our Post on the TSNN Blog: “10 Online Advertising Tips for Trade Shows to Drive Attendance”

More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy landscape will help you maximize attendance from your digital media investments. As … Read the...

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Hauser & Wirth Runs Jumbo Ad Unit to Promote their Exhibit at Frieze Los Angeles 2023

Mar 23

Hauser & Wirth Runs Jumbo Ad Unit to Promote their Exhibit at Frieze Los Angeles 2023

During Frieze Los Angeles, we noticed a jumbo ad unit running on the Los Angeles Times website for Hauser & Wirth, one of the exhibitors, promoting their participation in the art fair, which hosted more than 120 exhibitors from 22 countries, February 16 – 19, 2023. It was hard to miss the cross-platform responsive ad unit Hauser & Wirth ran not just because of … Read the...

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Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

Jan 05

Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

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