We were served a “substantial number” of online display ads promoting the new LACMA exhibition “Expressionism in Germany and France: From Van Gogh to Kandinsky” in Los Angeles, during the exhibition’s opening week. These ads were the result of behavioral targeting, which uses anonymous data collected from web browsing via cookies to display online ads to the best possible audiences. Why did LACMA target us … Read the...

We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific format used … Read the...

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide “a behind-the-scenes look at highlights” of the auction. Combine the video with a soundtrack by … Read the...

We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion … Read the...

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From first dates, to first jobs, special moments … Read the...

1st party data, such as site visitor data which you collect by “cookie-ing” people that visit your web site, can be very beneficial in attendee marketing by enabling you to retarget people interested in your show. However, 1st party data is only part of the equation i.e. it enables you to talk to people you already know.  What about the others… people that don’t know … Read the...

We have seen numerous ads in our Facebook News Feed promoting the world’s largest watch and jewelry trade show, which opened today.  Baselworld’s ads were hard to miss because of the frequency and creative, which employed a compelling image that spanned the entire width of the News Feed. These type of native ads on the major social nets, Facebook, LinkedIn, Twitter, etc. are growing … Read the...