Most of the online retargeting we see from exhibitions and events is general in nature i.e. whatever page of the web site we visit, we are retargeted with the same ad or set of ads. While general retargeting like this can be very effective, segmentation may enable you to drive more ROI from your retargeting ad spend. Encore is advising the giant pet search portal, … Read the...

We have been amazed at the mobile traffic growth on our clients’ exhibition and event web sites, which is of course part of a larger macro trend. Global mobile data traffic grew 81% in 2013, and will increase nearly 11-fold between 2013 and 2018, according to Cisco. This fast-growing trend is making it increasingly important to “mobilize” your web sites, so we take a look … Read the...

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on nytimes.com, which integrates two premium … Read the...

One of the key topics at the OMMA Display Conference that we attended in July was “viewability“, the term that refers to whether online ads are seen or at least have the opportunity to be seen by a person. Perhaps you are wondering why this is even an issue and assumed the ads you are buying for your exhibitions and events are being … Read the...

    Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion,” according to … Read the...

The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both Tweets … Read the...

In July 2013, LinkedIn formally rolled out Sponsored Updates (SU), an ad product which runs in the News Feed on users’ home pages. We have been using this product since shortly after it was launched so as SU celebrates its first birthday this month, we thought we would use this milestone to share why we think trade show organizers should be saying Happy Birthday!… Read the...