AFM 2014 Adds Video to Global Attendee Acquisition Campaign

Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube.

Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion,” according to an April 18, 2014 comScore press release.

The numbers continue to skyrocket.  Are you capitalizing on this trend by fully leveraging video in your event promotion campaigns?

To give you some ideas to consider, we share with you this online marketing video, recently added to the marketing campaign for Encore client, American Film Market (AFM), the global b2b event which has launched over 10,000 films, including 20 “Best Picture” Academy Award® winners, and will bring professionals from 80 countries to Santa Monica this November.

One key point to note about AFM’s strategy to leverage this video is that the show organizer is not only promoting the video through its own channels, such as web site, emails and organic posts on major social nets, it is also using paid media, including millions of online display, retargeting and native/social ads.

Leveraging video is not just about producing an engaging creative asset, it is also about getting the video seen!

Posted on August 14, 2014