Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film Market (AFM), the global film industry … Read the...

Sotheby’s is running an online display ad campaign for the preview of its “Bowie/Collector” exhibition, which is currently being held in London before moving on to LA, NYC and Hong Kong and culminating in a major 10-day London event in November. We highlight the engaging creative for the advance promotion of this exhibition/auction of some 400 items from the private collection of legendary musician … Read the...

Cosmoprof Worldwide Bologna, the 2,500+ exhibitor cosmetics and beauty trade show, has engaged Oliviero Toscani, the famous Italian photographer best known for his innovative work for Benetton in the 1980s and 1990s, to create the advertising campaign for its 50th anniversary edition in March 2017. The campaign focuses on women’s faces of different races, with various touches of color on the lips, eyes and … Read the...

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city during … Read the...

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane Square, the closest station to the show venue on the Tube, … Read the...

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for … Read the...

Encore client, The Original Miami Beach Antique Show, used a multi-layer targeting strategy to focus the millions of online display ads it ran to drive attendance for its 55th edition, which wrapped up last Monday with nearly 1,000 dealers participating from 30 countries. We want to highlight one specific targeting layer of the campaign because we believe it is underemployed by event marketers. The … Read the...