After a two-year hiatus due to the global pandemic, TEFAF will be making a grand comeback in New York, May 6 – 10, 2022, with distinguished galleries from around the world, presenting modern and contemporary art, jewelry, antiquities and design in a soaring 55,000 square foot exhibit hall and additional curated spaces. “We’re thrilled to open our doors again in New York, welcoming guests to … Read the...

The changing privacy landscape and phase-out of third-party cookies means big changes to digital advertising, including retargeting, a tactic widely used by exhibitions and events.  Third-party cookies are so pervasive in digital advertising that you may not even realize how much you are currently benefiting from them in terms of ad targeting, tracking and measurement.  While other browsers are already blocking third party cookies, once … Read the...

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW) … Read the...

The Cannes Film Festival is back with a live, in-person event which opens today and runs through July 17. In an email we received today announcing the kick off of the Festival, the organizer said “the emotion was palpable in the Grand Théâtre Lumière for the return of the Festival to Cannes after its cancellation last year due to the global pandemic.” We have received … Read the...

We joined 250,000 visitors who attended Boot Dusseldorf in-person a few years ago (see our after-show post) and have followed the marketing for this annual boat and water sports show since then. We recently noticed Boot launched a new podcast initiative and highlight it because podcasting is surging and offers unique promotional opportunities for show organizers. An estimated 116 million people listen to podcasts … Read the...

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands … Read the...