If newspapers are part of the media mix for your show, take note of recent comments from the global newspaper, The Financial Times.  They are just one more example of how fast media consumption habits are changing and why you need to start taking mobile seriously. In an interview with Media Week (UK), FT.com managing director Rob Grimshaw said “My best guess is that mobile … Read the...

An ExactTarget blog post a few weeks ago caught my attention because it featured an excellent graphic that clearly shows how fast mobile email consumption has grown over the past year. The reason this is so important is simple… email still remains a “killer app” in terms of driving attendance and registration dollars for shows. The challenge for event marketers is that this killer app … Read the...

In this week’s post, I focus on yet another text messaging class action lawsuit, this time, it is one against Jiffy Lube (U.S. District Court, Southern District of California, CASE NO. 3:11-MD-02261-JM-JMA). While the 25-page August 1, 2012 proposed settlement agreement, which requires Jiffy Lube to pay approximately $47 million in services ($35 million in cash value) to class members, can seem complex due to … Read the...

A few days ago, I received a MMS message for the MobileCON 2012 trade show (formerly CTIA Enterprise & Applications), October 9 – 11, at the San Diego Convention Center. In this week’s post, I want to share some thoughts on multimedia messaging service (MMS) and how it differs from short message service (SMS), which has much more scale in the U.S.—2.3 trillion SMS messages … Read the...

As SMS has become an increasingly popular marketing tool, I like to remind event marketers every now and then of the importance of following best practices and industry regulations here … because failure to follow them can be very costly! It has been a while since I have discussed this, so in this week’s post, I highlight a class-action lawsuit filed against Microsoft for allegedly … Read the...

QR codes should certainly be part of a marketer’s toolbox today. As with any tool, knowing when to use it is key so watch out for the “shiny object syndrome” here. Mobile barcodes can provide an incremental call-to-action. They can activate a print media campaign, and help exhibitors engage attendees at trade and consumer shows. Audi did a great job integrating QR codes into their … Read the...