According to research in a recent eMarketer article, marketers continue to place the highest value on data which they collect themselves i.e. first-party data, especially transaction history, customer information and behavioral data, vs. second- or third-party data, which is collected by others. Our exhibition and event clients certainly do as well.  First-party data is the most important data asset in informing the tens of … Read the...

Most of the online retargeting we see from exhibitions and events is general in nature i.e. whatever page of the web site we visit, we are retargeted with the same ad or set of ads. While general retargeting like this can be very effective, segmentation may enable you to drive more ROI from your retargeting ad spend. Encore is advising the giant pet search portal, … Read the...

    Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion,” according to … Read the...

We have seen numerous ads in our Facebook News Feed promoting the world’s largest watch and jewelry trade show, which opened today.  Baselworld’s ads were hard to miss because of the frequency and creative, which employed a compelling image that spanned the entire width of the News Feed. These type of native ads on the major social nets, Facebook, LinkedIn, Twitter, etc. are growing … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...