Facebook recently made it possible to retarget in the News Feed through its Facebook Advertising Exchange (FBX).  As we are seeing more and more shows employing retargeting as part of their attendee acquisition campaigns, we highlight a few key value drivers here and some early performance numbers which are impressive. If you use Facebook, you know the News Feed is at the heart of the … Read the...

I am not going to tell you the answer to the question in the headline. The purpose of this post is to get you to think about this question, and the many variations of it with other media channels, because it is the work to get to the answer more than the answer itself that will provide the biggest payoff for your events. As a … Read the...