Last Sunday, I had the opportunity to see in-person the largest marathon in the world, estimated to have more than two million spectators and 315 million television viewers across the globe. Watching the 45,000 participants in the 41st annual ING New York City Marathon make the 26.2 mile journey was truly an inspirational experience! A new iPhone/iPad app offered by the Marathon this year certainly … Read the...

So you have been reading a lot about mobile advertising lately, and you are thinking 2011 may be the year you try it for your show. The best plan for your show will of course depend on your objectives and other show-specific variables. However, seeing what others are doing on a macro level is a good starting point, so in this week’s post, I take … Read the...

My agency, Encore Media Partners, recently sponsored a national survey in order to learn how trade show, exhibition and conference producers are using SMS/text messaging to promote their events. In this week’s post, I’ll share some of the results with you along with some observations. Fifty percent of the respondents indicated they are using or planning to use SMS marketing within the year, and of … Read the...

I am currently attending CTIA ENTERPRISE & APPLICATIONS 2010 in San Francisco, so this week I share with you some of the panelist and audience comments from a thought-provoking day-long “Mobile Marketing & Promotion” session that I attended on Tuesday.  Many of the mobile marketing issues discussed are relevant to show producers, for promoting exhibitions and conferences as well as driving incremental mobile ad revenue … Read the...

If you think SMS/text messaging is just for teens and young adults, you may be missing out on the potential of SMS marketing for your shows. While text messaging is still strongest by far in the teen and young adult segments, it has clearly evolved into a mainstream media habit. You can just take a look around and see this. However, taking a quick look … Read the...

Check out these new mobile content usage stats from a comScore July 8, 2010 press release, which are based on total U.S. mobile subscribers 13+ in the U.S. During the three month average period ending May 2010: (1) 65.2% sent text message to another phone (2) 31.9% used browsers (3) 30.0% used downloaded apps (4) 22.5% played games (5) 20.8% accessed a social networking … Read the...