One of my takeaways from the marketing for this week’s CTIA Enterprise & Applications trade show in San Diego was the prominent promotion of an SMS alerts programs in its attendee brochure and on the show Web site. Ad units headlined “Be the 1st to Know” promoting the SMS program were on three different pages in the attendee brochure. A large unit ran across the … Read the...

There was a recent article in Mobile Marketer that discussed CBS’s decision to use SMS over QR codes as part of its print advertising campaign to promote its fall lineup of shows. There are several takeaways from the CBS campaign that can be cross applied to event marketing. I saw one of the print ads with the SMS call-to-action (CTA) and decided to try it … Read the...

According to a recent article by eMarketer, close to 100 million consumers will be on the mobile Web this year.  “The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device at least monthly”, eMarketer estimates. As the mobile Web browsing experience has improved and smartphone penetration continues to increase, it … Read the...

I want to elaborate on a very practical point that was brought up in one of the sessions at the recent SISO Executive Conference. The point was that show producers need to be sensitive to overwhelming the audience with too many features in their mobile apps. This point resonated with me because it syncs with a much larger issue I am passionate about and have … Read the...

I have discussed barcodes in several blog posts, most recently after my visit to interpack, the global packaging trade show in Germany, and after my visit to the New York International Auto Show. Due to feedback to these posts and interest in QR codes, a type of 2D barcode, in this week’s post, I take a deeper look at them, and offer some insights. Though … Read the...

As you look at the recent numbers from Apple’s Q3 2011 earnings call on Tuesday and Google’s Q2 2011 earnings call last week, it is hard not to be amazed by how fast these mobile platforms are scaling, and how much things have changed in a short time. These platforms certainly have significant differences. For example, Android allows flash, iOS does not. There are several … Read the...

I have not talked about smartphone market share for a while so in this week’s blog post I look at the latest data. In a press release issued on Tuesday, comScore indicated one third of U.S. mobile subscribers 13+ now own a smartphone based on the three-month average period ending May 2011. Drilling down further into the smartphone segment and looking at operating system (OS) … Read the...