Are you reading more emails on your mobile devices? More and more people are. Just look around at your colleagues, friends and attendees at your show, or for now take a look at this new data from a January 20, 2011 comScore, Inc. press release. In the three-month average period ending November 2010, 70.1 million people, 30 percent of all mobile subscribers in the … Read the...

This week’s Sundance Film Festival, the nation’s largest independent cinema festival, which will attract an estimated 50,000 people, rolled out enhanced iPhone and Android apps. I purchased the iPhone app, and want to share some thoughts that are worth noting if you have an app for your show or are planning on launching one. Though the app offers excellent utility and entertainment value which … Read the...

Newspapers. Trade pubs. Magazines. Outdoor. Television. Cable. Direct mail. Email. Online display. Social. The 50th Anniversary Original Miami Beach Antique Show is employing a wide set of media channels to attract buyers to see more than 800 national and international dealers from 22 countries that will be showcasing millions of dollars of antiques, art and jewelry next month at the Miami Beach Convention Center. Based … Read the...

On Tuesday, I read about another text messaging lawsuit in MediaPost’s Online Media Daily that should certainly be of interest to event marketers using or planning to use SMS. According to the article, last week, a U.S. District Court Judge in Seattle made a ruling that opens the door for a potential class-action lawsuit against B2Mobile and LeadClick for allegedly sending unsolicited text messages … Read the...

According to a press release issued by comScore, Inc. in London last month, SMS dominated the mobile advertising landscape in the EU5 countries (UK, France, Germany, Spain and Italy). According to comScore, SMS ads reached 100 million people, representing 43.6 percent of the 230.5 million EU5 mobile users in September 2010. Text messaging ranks highest by a wide margin in terms of mobile content usage, … Read the...

A few weeks ago, I attended the Mobile Marketing Association’s (MMA) Mobile Marketing Forum in Los Angeles. One of the slides in a presentation by an executive from mobile marketing and advertising company, Hipcricket, was entitled “Why is Mobile Marketing So Effective?”, and featured a graphic which really encapsulated the key drivers of mobile marketing. In this week’s post, I share this graphic with you … Read the...

Last Sunday, I had the opportunity to see in-person the largest marathon in the world, estimated to have more than two million spectators and 315 million television viewers across the globe. Watching the 45,000 participants in the 41st annual ING New York City Marathon make the 26.2 mile journey was truly an inspirational experience! A new iPhone/iPad app offered by the Marathon this year certainly … Read the...