How Are Trade Show Organizers Using Mobile Media and Marketing?

A few weeks ago, we presented a session at IAEE’s Expo! Expo! on mobile marketing. It was great to be part of this major industry event which attracted nearly 2,000 professionals to the Orange County Convention Center in Orlando, Florida.

We left with a lot of excellent takeaways including several insights from a brief survey we conducted at our session to provide participants with additional value for attending the session.

The survey asked participants which mobile tools they were using, and some other questions about their mobile marketing strategy. The results also include responses from friends and peers we bumped into walking around the event and invited to take the survey too.

Here are the results of this simple but insightful survey.

Mobile tools currently being used (in alpha order)…

56%   Mobile apps
22%   Mobile display
44%   Mobile email
22%   Mobile search
44%   Mobile web
67%   QR codes
22%   SMS

Other insights into mobile activities…

78%   Using at least one channel*

86%   Deploying multiple channels**

86%   Cross media execution (outdoor/SMS, print ads/QR codes, etc.)**

100%  Increase investment in mobile over next year***

44%   Surveyed mobile media habits of attendees*

* This is based on entire universe of survey respondents.

** This is based only on people who are currently using mobile i.e. respondents who selected at least one channel from list above.

*** All respondents who are currently using mobile indicated they plan to invest more in mobile over the next year, and all those who are not currently investing in mobile indicated they would initiate spend in this area.

Posted on December 18, 2012