Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion,” according to … Read the...

We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion … Read the...

We have seen numerous ads in our Facebook News Feed promoting the world’s largest watch and jewelry trade show, which opened today.  Baselworld’s ads were hard to miss because of the frequency and creative, which employed a compelling image that spanned the entire width of the News Feed. These type of native ads on the major social nets, Facebook, LinkedIn, Twitter, etc. are growing … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...

Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software giant, salesforce.com, several years ago, which features 1,250+ sessions and 350 exhibitors, … Read the...

Last month, 60,000 Oracle technologists, customers, and partners from 145 countries converged in San Francisco for the annual information technology event organized by Oracle. Oracle OpenWorld is the software giant’s “largest and most important educational and networking event”.  The five-day gathering at Moscone Center featured over 3,500 speakers and 500 partner and customer exhibits in addition to 400 Oracle product demos. Perhaps the stat that … Read the...