Cosmoprof Worldwide Bologna, the 2,500+ exhibitor cosmetics and beauty trade show, has engaged Oliviero Toscani, the famous Italian photographer best known for his innovative work for Benetton in the 1980s and 1990s, to create the advertising campaign for its 50th anniversary edition in March 2017. The campaign focuses on women’s faces of different races, with various touches of color on the lips, eyes and … Read the...

Encore client, American Film Market (AFM), deployed its largest online advertising campaign ever to attract industry professionals from around the world to its 36th edition, which wrapped up its eight-day run in Santa Monica a few weeks ago. The global b2b event, which has launched over 10,000 films and drives more than one billion dollars in film deals annually, ran 35 million digital ad … Read the...

Several weeks ago, we joined 35,000 film industry professionals and more than 4,000 journalists from 100+ countries at the Cannes Film Festival, the 12-day global film industry event in the South of France, and co-located b2b event, the Marché du Film (Cannes Film Market). One of the things that was hard to miss at the Cannes Film Market was the promotion for Cinando, … Read the...

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year strategy of moving ad spend from … Read the...

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or video showing why they deserve … Read the...

We have been amazed at the mobile traffic growth on our clients’ exhibition and event web sites, which is of course part of a larger macro trend. Global mobile data traffic grew 81% in 2013, and will increase nearly 11-fold between 2013 and 2018, according to Cisco. This fast-growing trend is making it increasingly important to “mobilize” your web sites, so we take a look … Read the...