A few weeks ago, Encore client, American Film Market (AFM), launched a new video that will be used as part of its 2013 attendee acquisition campaign. As more and more shows are using video in their marketing, we thought we would share some insights into the making and deployment of the new video for this annual global b2b event with attendees from 70+ countries, … Read the...

Last month’s huge agri-food exhibition in Milan, which had more than 50,000 attendees, implemented an Expo Matching Program (EMP) to set-up customized B2B meetings between exhibitors and buyers. In addition to seeing more and more trade show organizers offering matchmaking programs like this, we are seeing a wide spectrum of executions due of course to the number of moving parts here. We liked the design … Read the...

We are currently visiting the Cannes Film Festival, or as it is known in the industry, CANNES, the 12-day film industry event in the French Riviera, and want to share some thoughts on one of the event’s innovative marketing programs: the Short Film Corner (SFC). We are a big believer in gateway marketing programs like this that introduce exhibitions and events to new audiences, … Read the...

The Mobile World Congress, which was recently held in Barcelona, launched a major new near field communications (NFC) initiative.  It is one of the most robust roll-outs of this short-range wireless communication technology we have seen by a show organizer. With over one million nsf of exhibition and hospitality space, MWC is the world’s largest event for the mobile industry so it … Read the...

I am currently visiting the 65th edition of CANNES along with 35,000 film industry professionals and 4,000 journalists from more than 100 countries, and seeing lots of mobile activities not only from the event organizer but also from exhibitors and industry trade pubs. Here is a quick look at some of the many mobile activities from my visit as well as the event promotion: In … Read the...

When you consider the scope of CeBIT 2012—the show has 4,240 exhibitors and more than 1,500 seminars and workshops spread over 19 halls at the Hannover Exhibition Grounds—you can quickly see how having a map of the halls and info on exhibitors, products, conferences, etc., in the palm of your hand would be very helpful. CeBIT2go was offered via the mobile web as and … Read the...