One of my takeaways from the marketing for this week’s CTIA Enterprise & Applications trade show in San Diego was the prominent promotion of an SMS alerts programs in its attendee brochure and on the show Web site. Ad units headlined “Be the 1st to Know” promoting the SMS program were on three different pages in the attendee brochure. A large unit ran across the … Read the...

INTERPACK 2011 Uses Mobile Web and App to Help Attendees Navigate the 2,700 Exhibitors.  See special recap from our in-person visit to the show.… Read the...