Ruinart Activates Event Sponsorship with Experiential Marketing at Frieze LA
Mar 20
The iconic champagne house joined forces with Frieze Los Angeles to bring its sponsorship to life at the recent art fair via a new artistic initiative, the R.U.in.ART Performance, with a performance piece inside the Ruinart Lounge.
According to the fair website, “The R.U.in.ART Performance aims to reinforce and celebrate Ruinart’s commitment to the arts, and to the thriving Los Angeles scene by engaging all fairgoers with an immersive and original experience by a local artist. Taking inspiration from the idea of a celebratory ‘champagne moment’, Mast has created a new commission which challenges the way we interact with art.”
We attended the art fair on Sunday, February 17 and share some of our takeaways from experiencing this sponsorship activation firsthand…
– It was tied-in with Ruinart’s brand objectives.
– It was fun and memorable and provided a unique entertainment experience.
– It directly involved the audience, which certainly increased engagement.
– A printed piece we picked up shared Ruinart’s “Passion for Art” and other brand messaging.
– Cocktail napkins were passed out with a Morse code translation index, which was a nice touch.
Strong sponsorship activations can materially boost ROI on sponsorship spend so take the time to work with your sponsors on creative executions… it will be well worth your time!
***
Photo: Frieze Los Angeles 2019, taken by Encore Media Partners.
Follow us on LinkedIn or subscribe to our eNewsletter for more marketing ideas!
Posted on March 20, 2019
