Insights from 100s of Ad Buys for Luxury Exhibitions & Events

Sep 17

Insights from 100s of Ad Buys for Luxury Exhibitions & Events

If you want to reach collectors, buyers and other affluent audiences in luxury sectors such as art, antiques, design, jewelry, watches and yachts, then you need to fish where the fish are!  While the philosophy here is simple, executing can be a bit more difficult.  Some fish are harder to reach than others.  The affluent are an extremely heterogeneous audience pool and the high-net-worth (HNW)...

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BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

Feb 02

BRAFA 2021 Launches Multi-Venue Format in Response to Pandemic

We visited BRAFA a few years ago when we were in Brussels (see our post) so were curious what this international art fair was doing this year considering the pandemic and that it has never been postponed or canceled in its 65 year history. We found BRAFA’s strategy to be an innovative solution to the current challenging environment for physical events. Their approach was also...

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Gallerist Jan Mot and Artist David Lamelas Recreate Iconic 1970 Piece “Time” via Global Livestream

Aug 24

Gallerist Jan Mot and Artist David Lamelas Recreate Iconic 1970 Piece “Time” via Global Livestream

“One of the most ambitious events” at Art Basel’s recent summer edition was the staging by one of the exhibitors, Belgian gallerist Jan Mot, of a performance of Time by the Argentine artist David Lamelas originally performed in 1970 and “revisited now in view of the Covid-19 crisis”, said Art Basel Global Director Marc Spiegler in a highlights video for the virtual fair. Due to...

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Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Jul 16

Art Basel Presents Digital Version of Its Flagship Event, Strong Use of Social Video in Promotion

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were...

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Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

Dec 17

Original Miami Beach Antique Show 2020 Launches Campaign at Miami International Airport

The Original Miami Beach Antique Show, which brings together 700+ exhibitors from 30 countries with 18,000 attendees, has expanded its out-of-home (OOH) advertising to include a new campaign at Miami International Airport (MIA) for its 2020 edition, which was handled by Encore. More than 45 million passengers travel through MIA annually, making it one of the busiest airports in the world and the third...

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66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

Feb 13

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

A few weeks ago, we joined 66,000 collectors, new buyers, connoisseurs and art enthusiasts from around the world at the 64th edition of BRAFA in Brussels to see fine art, antiques, modern and contemporary art and design displayed by exhibitors across some 165,000 square feet of exhibition space. We got one of our best marketing takeaways not at the actual event but at our hotel....

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