As you look at the recent numbers from Apple’s Q3 2011 earnings call on Tuesday and Google’s Q2 2011 earnings call last week, it is hard not to be amazed by how fast these mobile platforms are scaling, and how much things have changed in a short time. These platforms certainly have significant differences. For example, Android allows flash, iOS does not. There are several … Read the...

I have not talked about smartphone market share for a while so in this week’s blog post I look at the latest data. In a press release issued on Tuesday, comScore indicated one third of U.S. mobile subscribers 13+ now own a smartphone based on the three-month average period ending May 2011. Drilling down further into the smartphone segment and looking at operating system (OS) … Read the...

A few weeks ago, I attended the keynote presentation at the Bilbao Web Summit, a global conference focused on designing the next generation of the World Wide Web, which was held in Bilbao, Spain. As an event marketer, I was impressed that a first-time conference was able to attract so many professionals. Certainly, their speaker choice contributed to this strong turnout. The keynote was … Read the...

Understanding the macro picture and trends of mobile phone use will be helpful in analyzing your target audiences’ media habits.  Since it’s been a while since I have discussed comScore’s mobile content usage stats for the U.S. market, I took a look at their most recent numbers, which they released in early May. According to comScore, based on the three-month average period ending March 2011 … Read the...

Millennial Media, a third party U.S. mobile advertising network, featured findings in their  December 2010 SMART Report [pdf] from a recent InsightExpress Mobile InsightNorms study on campaign effectiveness by device over the last three years. The results may surprise you! Here is what they had to say: “Compared to Feature Phone users, Smartphone users are most impacted by mobile campaigns, likely due to larger screen … Read the...

Are you reading more emails on your mobile devices? More and more people are. Just look around at your colleagues, friends and attendees at your show, or for now take a look at this new data from a January 20, 2011 comScore, Inc. press release. In the three-month average period ending November 2010, 70.1 million people, 30 percent of all mobile subscribers in the … Read the...