If you think SMS/text messaging is just for teens and young adults, you may be missing out on the potential of SMS marketing for your shows. While text messaging is still strongest by far in the teen and young adult segments, it has clearly evolved into a mainstream media habit. You can just take a look around and see this. However, taking a quick look … Read the...

Check out these new mobile content usage stats from a comScore July 8, 2010 press release, which are based on total U.S. mobile subscribers 13+ in the U.S. During the three month average period ending May 2010: (1) 65.2% sent text message to another phone (2) 31.9% used browsers (3) 30.0% used downloaded apps (4) 22.5% played games (5) 20.8% accessed a social networking … Read the...