A few weeks ago I attended the MMA Forum Los Angeles, presented by the Mobile Marketing Association (MMA). When I heard some of the traffic numbers from the presenters, it was hard not to be amazed at how fast mobile has grown since I attended the MMA Forum LA 2010, just one year ago. The first day luncheon keynote was delivered by ESPN, which … Read the...

The recent announcements by out-of-home advertising giant, Clear Channel, to add near field communications (NFC) functionality to 300 key out-of-home advertising sites in Singapore and 100 locations in London are worth noting by event marketers, as it looks like these type of units will eventually be seen across the globe. The trend in the outdoor advertising industry towards digital units, and the integration of NFC, … Read the...

There was a recent article in Mobile Marketer that discussed CBS’s decision to use SMS over QR codes as part of its print advertising campaign to promote its fall lineup of shows. There are several takeaways from the CBS campaign that can be cross applied to event marketing. I saw one of the print ads with the SMS call-to-action (CTA) and decided to try it … Read the...

According to a recent article by eMarketer, close to 100 million consumers will be on the mobile Web this year.  “The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device at least monthly”, eMarketer estimates. As the mobile Web browsing experience has improved and smartphone penetration continues to increase, it … Read the...

I want to elaborate on a very practical point that was brought up in one of the sessions at the recent SISO Executive Conference. The point was that show producers need to be sensitive to overwhelming the audience with too many features in their mobile apps. This point resonated with me because it syncs with a much larger issue I am passionate about and have … Read the...

I have discussed barcodes in several blog posts, most recently after my visit to interpack, the global packaging trade show in Germany, and after my visit to the New York International Auto Show. Due to feedback to these posts and interest in QR codes, a type of 2D barcode, in this week’s post, I take a deeper look at them, and offer some insights. Though … Read the...