Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional publisher-direct (site-specific) ad buys, especially when it comes to pricing.… Read the...

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along with other advertisers looking … Read the...

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year strategy of moving ad spend from … Read the...

1st party data, such as site visitor data which you collect by “cookie-ing” people that visit your web site, can be very beneficial in attendee marketing by enabling you to retarget people interested in your show. However, 1st party data is only part of the equation i.e. it enables you to talk to people you already know.  What about the others… people that don’t know … Read the...

Encore client, The Original Miami Beach Antique Show, the world’s largest indoor antique show, wrapped up its 53rd edition a few weeks ago with “record attendance” and 90% of exhibiting dealers renewing their booths for the 2015 show, according to the post-show press release. The Original Miami Beach Antique Show significantly increased its online advertising with the addition of several million impressions bought … Read the...