If you don’t keep up with Real-Time Bidding (RTB), it sure may seem like that!  RTB, the process of evaluating, bidding on and buying ad inventory on an impression level basis in real-time through online ad exchanges is exploding, and projected to grow 38% year over year, and represent 22% of all digital display ad spending this year, according to eMarketer’s latest forecast. A … Read the...

Last month, Encore client, American Film Market (AFM), attracted thousands of buyers, sellers, filmmakers and other industry professionals from around the world to Santa Monica for the annual eight-day motion picture marketplace, which drove nearly one billion dollars in deals. We want to share some takeaways from AFM’s attendee acquisition retargeting campaign, which delivered several million retargeting ad impressions, against a six-figure cookie pool, … Read the...

Real-time bidding (RTB) is ramping fast.  According to eMarketer’s latest forecast of the US online ad market, advertisers will spend $3.34 billion this year for display ads through RTB, amounting to 73.9% year over year growth.  By 2017, RTB is expected to account for 29% of all digital display spending! RTB refers to the process of evaluating, bidding on and buying ad inventory on an … Read the...

Facebook recently made it possible to retarget in the News Feed through its Facebook Advertising Exchange (FBX).  As we are seeing more and more shows employing retargeting as part of their attendee acquisition campaigns, we highlight a few key value drivers here and some early performance numbers which are impressive. If you use Facebook, you know the News Feed is at the heart of the … Read the...