We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific format used … Read the...

As those of you who are regular readers of our posts know, Encore is a big believer in the use of outdoor to promote events. We routinely use it for our clients so we took note of a major deployment two weeks ago by Clear Channel Airports (CCA) at Denver International Airport (DIA) as airport advertising offers unique opportunities to event organizers and exhibitors.  If … Read the...