Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

Jan 05

Original Miami Beach Antique Show 2023 Targets Travelers at Miami International Airport

The Original Miami Beach Antique Show will showcase antiques, art, home décor, timepieces and jewelry presented by 650+ exhibitors from across the globe, January 19 – 23, 2023, at the Miami Beach Convention Center. Visitors to this internationally renowned event, a mainstay on the antique show circuit for more than a half century, will be able to discover highly sought after pieces from famous names … Read the...

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TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St. & … Read the...

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Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

Jun 08

Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus network, which covers a nearly 900 … Read the...

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Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

Jun 08

Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city during … Read the...

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“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

May 31

“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane Square, the closest station to the show venue on the Tube, … Read the...

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