SMS/text messaging continues to be an effective marketing tool for event organizers but if you use this tool you must follow the law as failure to do so can be very expensive. It’s been a while since we have looked at the important legal aspects of SMS marketing so we take a look at a court decision last week that allows plaintiffs to proceed with … Read the...

The Mobile World Congress, which was recently held in Barcelona, launched a major new near field communications (NFC) initiative.  It is one of the most robust roll-outs of this short-range wireless communication technology we have seen by a show organizer. With over one million nsf of exhibition and hospitality space, MWC is the world’s largest event for the mobile industry so it … Read the...

Is a six second video enough to achieve any real marketing value?  Well it seems at last month’s New York Fashion Week, the answer was YES. It looks like fashion editors, buyers, designers and others at the event were making use of Vine, Twitter’s new mobile service, that lets you capture and share short looping videos. Check out this piece on Atlantic Wire to … Read the...

Based on answers to media habits questions on attendee surveys at our clients’ shows, it is clear that more and more people are reading emails on their mobile devices. More importantly, this trend is being reinforced through data we are capturing from our clients’ actual attendee email campaigns. This is no surprise when you consider the latest numbers released by Return Path that show 300% … Read the...

According to a recent article in eMarketer, mobile ad spending around the world more than doubled to $8.41 billion in 2012. (eMarketer’s data is based on display and search only.  It does not include SMS and MMS.  It does include ad spending on tablets.) Mobile’s rapid growth is clearly being reflected at events. We are seeing an increasing number of mobile executions by event organizers… Read the...