A few days ago, I received a MMS message for the MobileCON 2012 trade show (formerly CTIA Enterprise & Applications), October 9 – 11, at the San Diego Convention Center. In this week’s post, I want to share some thoughts on multimedia messaging service (MMS) and how it differs from short message service (SMS), which has much more scale in the U.S.—2.3 trillion SMS messages … Read the...

As SMS has become an increasingly popular marketing tool, I like to remind event marketers every now and then of the importance of following best practices and industry regulations here … because failure to follow them can be very costly! It has been a while since I have discussed this, so in this week’s post, I highlight a class-action lawsuit filed against Microsoft for allegedly … Read the...

QR codes should certainly be part of a marketer’s toolbox today. As with any tool, knowing when to use it is key so watch out for the “shiny object syndrome” here. Mobile barcodes can provide an incremental call-to-action. They can activate a print media campaign, and help exhibitors engage attendees at trade and consumer shows. Audi did a great job integrating QR codes into their … Read the...

We are still very early in the Near Field Communications (NFC) story, but a deployment at this week’s Wakestock, one of the first of its kind in the UK, gives us a glimpse into the future of event ticketing, and potential benefits of this short-range, high-frequency RFID technology. When thousands of music and extreme sports fans attend Wakestock, Europe’s largest music and wakeboarding festival, … Read the...

When thousands of buyers from around the world visit Hong Kong Fashion Week, July 3 – 6, 2012, at the Hong Kong Convention & Exhibition Centre, they will be able to use QR codes to enhance their on-site experience. HKTDC, the show organizer, has launched an all-new “exhibitor scanner feature” as part of their mobile app that will enable attendees to get … Read the...