An Inside Look at 100 Million Digital Ads Used to Drive Attendance

The latest digital trends, media and technologies offer exciting and powerful opportunities for event marketers. 

There are also challenges, especially the changing privacy landscape and inevitable phase-out of third-party cookies. This means BIG CHANGES to online advertising, including retargeting, a tactic widely used by show organizers. Start evolving your strategy now so you are prepared for a third-party cookie-less world and avoid a major disruption to your visitor marketing.

We analyzed more than 100 million digital ads that we purchased using traditional and programmatic tools across the world for trade and consumer shows, exhibitions and other live events so that we can provide the best guidance to our clients, and share examples, ideas and tips in this white paper for you to consider.

We hope you enjoy it and find some of the ideas helpful in driving attendance and maximizing value for your exhibitors and sponsors.

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Posted on March 9, 2021