IAEE Expo! Expo! Survey: What Mobile Tools Are Shows Using?

Last Thursday, I presented a session at IAEE’s Expo! Expo!, entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value”.

It was great to be part of this major industry event, and hear first-hand all of the different ways show organizers are using mobile marketing.

I conducted a mini-survey at the session to find out how many of the participants were actually using mobile now, and specifically which tools they were using. It’s a simple, but insightful, survey.

The question I asked was, “Which of the following mobile tools are you currently using for your shows?”

Here are the results, which are from show organizers only, in order from highest to lowest use. As multiple answers were possible, the total is more than 100 percent.

QR codes                        76%
Mobile apps                     67%
Mobile web site               62%
Mobile optimized email   43%
SMS                                33%
Mobile search                 19%
Mobile display ads          14%
MMS                               10%
RFID/NFC                       10%
HTML5                             5%

Of all the attendees who submitted surveys, only one indicated that they were not doing anything in the mobile area, and 90 percent of the people using mobile marketing indicated they were employing two or more of the above tools.

Posted on December 15, 2011