VISITOR MARKETING, DATA STRATEGY AND MEDIA BUYING FOR EXHIBITIONS & EVENTS

Visitor marketing solutions

We have deployed millions of dollars in visitor marketing across the latest digital platforms

Check out some of our projects

Hollywood’s largest trade show Extends ten-Year Engagement with Encore to 2022

American Film Market retains Encore for visitor marketing. The global trade show and film industry’s largest conference has launched 20,000+ films, including 23 “Best Picture” Academy Award® winners, and drives over one billion dollars in deals each year. We have placed 100+ million online ads for AFM, including for their first-ever virtual event during the pandemic which attracted visitors from 82 countries.

650+ exhibitor Original Miami Beach Antique Show Hires Encore to Place Media for 2023

We are delighted to have handled advertising for more than a decade for the largest indoor antique show in the US, a mainstay on the antique show circuit for more than a half century which annually attracts 18,000 visitors to see the finest collection of antiques, art, home décor, timepieces and jewelry presented by dealers from across the globe. See the campaign we executed at Miami International Airport.

Global Art Fair Brand TEFAF Retains Encore To Buy Outdoor Ads For 2022 NYC Event

When 75,000-visitor TEFAF Maastricht was looking for an agency to handle advertising for the launch of their NYC shows, they choose Encore. See full page Wall Street Journal ad we ran for 2016 debut fair. We have handled multiple projects for TEFAF since then, most recently premium outdoor ad buys.  We have executed 100s of placements – check out one of the ads placed outside NYC’s iconic Carnegie Hall.

Encore Wins New Contract from Ski Dazzle 2022 in LA the #1 US consumer ski & snowboard show

We are pleased to have won a new contract from the show organizer to handle a massive spot buy on the top radio stations in the market for the 58th edition in Dec. 2021 at the LA Convention Center (LACC).  Listen to one of the spots!  In Aug. 2021, the show was inducted into the LACC’s new “Hall of Fame” in a special ceremony with LA Mayor Eric Garcetti.

Encore Wins 2021/22 Contract from Art House at Former Barneys New York Flagship Location

Thrilled to win this new multi-event advertising contract from Art House, the new venture from two former Christie’s executives, now principals at Artvest, that brought global art fair TEFAF to NYC.  Launched the marketing campaign with a full page ad in The New York Times’ Fall 2021 “New Season”, the largest special section of the year.

Encore Selected To Handle Advertising For Palm Beach International Boat Show 2021

We are delighted to be engaged for media planning and buying across TV, radio, outdoor and other platforms for one of the top five boat shows in the country.  This annual event features over $1.2 billion worth of boats, yachts and accessories.  Hear one of the radio spots and see one of the ads from the digital campaign that generated several million impressions.

Encore Places 100s of TV Spots for 3 Million Square Foot FLIBS Boat Show & Superyacht Village

We were selected multiple times to place TV and other advertising for the largest in-water boat show in the world, most recently in Nov. 2020.  The Fort Lauderdale International Boat Show (FLIBS) attracts 100,000+ people from around the world. Watch one of the TV spots we ran on top stations across the South Florida mega-market.

Encore Extends Multi-Year Advertising Relationship with EXPO CHICAGO to 2023

Encore has worked with this leading art fair which features 140 exhibitors from 25 countries since it was launched 10 years ago.  We are handling an integrated print and programmatic online campaign with The New York Times which uses their native, large-format ad units that dynamically adjust in size and layout across different devices and window sizes to provide an optimal user experience and first-party data to provide optimal targeting. 

 

Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.
Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.

Gulf Coast's Largest Boat Show Hires Encore to Handle Media Buying for 2021

The 43rd Annual St. Petersburg Power & Sailboat Show features hundreds of boats and a 40,000-square-foot clear span tent housing all types of marine gear. Encore is running ads for the show across multiple platforms, including high profile, large format outdoor ads in high traffic corridors – see billboard ad!

Encore Handles Advertising for High-End Jewelry and Watch Show at NYC's Metropolitan Pavilion

We are pleased to have handled advertising across multiple media channels for the majority of the New York Antique Jewelry & Watch Show’s 10+ year run until it wrapped up its last edition in 2019.  The show, owned by Emerald, featured 100 elite jewelry and watch galleries.

Encore Wraps Up Marketing Services to Giant Pet Search Site with Sale to Kinship, Part of Mars $18 Billion Pet Care Division

For two decades we advised senior leadership of adoptapet.com which attracts more than 6 million visitors a month on marketing, digital advertising and other strategy issues, including its multi-million dollar sponsorship program with Purina, Chewy and other companies and ultimate sale in September 2021.

Largest Trade Only Event for the Antique/Estate Jewelry & Watch Industry Taps Encore to Buy Media For a Decade

Encore is pleased to have handled more than 100 ad buys for the Las Vegas Antique Jewelry & Watch Show which features nearly 400 exhibitors displaying elegant signed pieces from famous names including Cartier, Tiffany & Co., David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and Rolex.

 

We offer a robust suite of visitor marketing services

Media Planning & Buying

Encore has placed millions of dollars in advertising across all platforms and offers you expertise with traditional and advanced programmatic buying and a one-stop solution across newspaper, magazine, radio, TV, cable, out-of-home (OOH) and digital.  Get the best rates and placements in the largest, most competitive media markets – check out this 2022 outdoor activation not far from NYC’s iconic MetLife building.

.

Digital Strategy

Having placed hundreds of millions of digital ads we have learned a lot of things about display, social, mobile, SMS, search, video, native, geofencing, audio, OTT & DOOH.  We share best practices with our clients on using these tools to best reach their audiences and work together to not only structure the best paid media buys but also maximize owned and earned media which can materially affect KPIs. 

Embracing Privacy

The changing privacy landscape and inevitable phase-out of third-party cookies means BIG CHANGES to digital advertising, including retargeting, a tactic widely used by show organizers so Encore is working with clients to evolve strategies now so they are prepared for a cookie-less world and avoid a major disruption to their visitor marketing.

Data Activation

First party data (website, CRM, purchase history, etc.) has always been a marketer’s most valuable asset but with the loss of third party cookies, it is more important than ever before.  We are working with clients to activate their first party data for an increasing number of use cases, including ad spend allocation, bidding, audience targeting, creating personas and messaging.

Creative/Content Assets

Deploying engaging ads is essential to maximizing performance and avoiding wasted media spend. Based on our experience running hundreds of ad campaigns across all platforms, we counsel clients on developing the best possible creative asset portfolios, which increasingly means producing high-value content assets (articles, infographics, videos, etc.)

Attribution & Analysis

Using click-through data, cookies, open rates, video views, other metrics, analytics software and traditional tools (coupon codes, exit interviews and online surveys), Encore helps its clients maximize results by identifying what’s working, and what’s not, and optimizing ad spend both real-time and post-campaign.