VISITOR MARKETING, DATA STRATEGY AND MEDIA BUYING FOR EXHIBITIONS & EVENTS

Visitor marketing solutions

From print, outdoor and broadcast advertising in NYC, LA & Miami to digital display, social, mobile, video and retargeting across the world, we have run millions of dollars in show promotion.

Check out some of our 2019 engagements

AFM, Hollywood’s largest trade show, Extends ten-Year Engagement with Encore

American Film Market expands agreement with Encore to AFM 2019. The global trade show has launched 20,000+ films, including 23 “Best Picture” Academy Award® winners, and drives over one billion dollars in film deals each year. We collaborate with AFM on visitor and exhibitor marketing, and have placed 100+ million online ads in 200 countries for the show.

Encore to place up to 100 million Online ads for Adopt-A-Pet.com

While Encore’s core focus is exhibitions and events, we take on a small number of engagements outside of this area, and one of them is our long term relationship with the five million visitor-a-month search portal. We are pleased to be collaborating on this large scale ad deployment, which will use retargeting and other advanced programmatic tools.

Encore Wins Advertising Contract for 3 million Square Foot Fort Lauderdale Int'l Boat Show

We are delighted to be selected as the exclusive advertising agency for the largest in-water boat show in the world.  Known as “FLIBS” in the marine industry, the show attracts 100,000+ people to see an estimated $4 billion worth of products covering more than 3 million square feet of space.

Ski Dazzle LA, the #1 US consumer ski & snowboard show, retains Encore for digital media buying

We are helping the show organizer boost attendance of skiers and snowboarders through a variety of online advertising initiatives. The recent 53rd edition of this event at the LA Convention Center featured 250 exhibitors and sponsors and a $6 million equipment & clothing sale.

Encore has handled media buying for the 700 exhibitor Original Miami Beach Antique Show for a decade

Print. TV. Radio. Outdoor. Digital. We handle advertising across all media platforms for the largest indoor antique show in the US, a mainstay on the antique show circuit for more than a half century.  The annual event attracts 20,000 visitors to see dealers from 30 countries.

100,000 Visitor Global Art Fair Brand TEFAF Retains Encore to Buy Outdoor for New York Shows

Encore handles outdoor media strategy and acquisition for both TEFAF New York shows, and has secured light pole banners on Park Avenue, Fifth Avenue, Central Park West and other premium locations. This media format provides granular targeting capabilities which facilitate reaching buyers and other audiences in high-priority geo-targets. 

Encore to Handle Advertising for Palm Beach International Boat Show

The 34th annual Palm Beach International Boat Show, March 28 – 31, 2019, is one of the top five boat shows in the country. The show will feature more than $1.2 billion worth of yachts and accessories, including hundreds of boats ranging from 8-foot inflatables to super yachts nearly 300 feet in length.

Encore Has Bought Ads for the New York Antique Jewelry & Watch Show Since 2008

For more than a decade, Encore has handled media buying for this high-end marketplace serving the antique jewelry and watch industry.  Exhibitors showcase 1000s of rare items, including elegant signed pieces from Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and other famous names.

Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.
Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.

Encore has negotiated multiple national media Buys for EXPO CHICAGO

Presented annually at the historic Navy Pier in Chicago, the International Exposition of Contemporary & Modern Art, attracted more than 38,000 visitors to its recent 5th edition to see 145 of the world’s leading galleries from 22 countries. We have worked with the organizer since the show was launched.

We offer a robust suite of visitor marketing services

Media Planning & Buying

Encore has placed millions of dollars in advertising across all platforms, and offers you expertise with both traditional and advanced programmatic buying tools, and a one-stop buying solution across newspaper, magazine, radio, TV, cable, outdoor, display, social, mobile, search, video and native.

Creative Asset Development

Deploying compelling, relevant ads is essential to maximizing performance, and avoiding wasted media spend. Based on our experience running hundreds of ad campaigns, we offer you a hands-on partner who knows how to develop creative asset portfolios that will help you maximize your marketing spend.

Online Retargeting

Encore has deployed tens of millions of retargeting ads across the world, and helps its clients increase results by moving past plain vanilla retargeting and leveraging advanced strategies, including variable bidding, dynamic creative optimization (DCO) and frequency management.

Data Strategy

Based on our experience buying millions of dollars in advertising for show organizers, we have seen the power of data so we work closely with clients to unlock the value of their 1st party data (website, CRM, etc.), scale audience pools with 3rd party data, and activate data to target ads, increase engagement and maximize media efficiencies.

Sponsorship Activation

Sponsorships are a great way to drive incremental revenue, and leveraging your events’ and sponsors’ media and data assets and ad spend is a great way to maximize value for your sponsors so they keep coming back. Let Encore help you craft sponsorship activation strategies which capitalize on the latest digital media and technologies.

Attribution & Analysis

Using click redirects, cookies, beacons, and other digital tracking technologies, analytics software, and traditional tools (coupon codes, exit interviews, and online surveys), Encore helps its clients maximize results by identifying what’s working, and what’s not, and optimizing ad spend both real-time and post-campaign.