VISITOR MARKETING, DATA STRATEGY AND MEDIA BUYING FOR EXHIBITIONS & EVENTS

Visitor marketing solutions

From TV in Miami, outdoor in NYC, radio in LA, print in London and direct mail in France to digital/social advertising around the world, we have run millions of dollars in show promotion across all media platforms.

Check out some of our Current engagements

AFM, Hollywood’s largest trade show, Extends ten-Year Engagement with Encore

American Film Market expands marketing agreement to 2021. The global trade show and film industry’s largest conference has launched 20,000+ films, including 23 “Best Picture” Academy Award® winners, and drives over one billion dollars in deals each year. We have placed 100+ million online ads for AFM, including for their 2020 virtual event which attracted visitors from 82 countries.

Global Art Fair Brand TEFAF Retains Encore To Buy Outdoor Ads For Spring 2022 NYC Event

When 75,000-visitor TEFAF Maastricht was looking for an agency to handle advertising for the launch of their NYC shows, they choose Encore.  We have handled multiple projects for TEFAF since then, most recently premium outdoor ad buys.  We have executed 100s of placements – check out one of the ads placed outside NYC’s iconic Carnegie Hall.

Three Million Square Foot Fort Lauderdale Int'l Boat Show Awards Contract To Encore

We are delighted to be selected as the advertising agency for the largest in-water boat show in the world in November 2020.  Known as “FLIBS” in the marine industry, the show attracts 100,000+ people from around the world. Encore has placed 100s of TV spots on top stations across the South Florida mega-market for FLIBS – watch latest spot!

Encore Wins New Contract from Ski Dazzle Los Angeles, the #1 US consumer ski & snowboard show

We are pleased to have won a new contract from the show organizer to handle its largest spot buy ever on the top radio stations in the nation’s largest radio market for the 56th edition of this event at the Los Angeles Convention Center.  Listen to one of the :30 spots.  The organizer is currently planning on a live, in-person show for 2021!

700+ exhibitor Original Miami Beach Antique Show Hires Encore to Place Media for 2022

We are delighted to have handled advertising for more than a decade for the largest indoor antique show in the US, a mainstay on the antique show circuit for more than a half century which annually attracts 18,000 visitors to see dealers from 30 countries. Learn about the visitor promotion campaign we executed at Miami International Airport.

Encore Selected To Handle Advertising For Palm Beach International Boat Show 2021

We are delighted to be engaged for media planning and buying across TV, radio, outdoor and other platforms for one of the top five boat shows in the country.  This annual event features over $1.2 billion worth of boats, yachts and accessories.  Hear one of the radio spots and see one of the ads from the digital campaign that generated several million impressions.

Encore Renews For 2021 With
Six Million Visitor-A-Month Adopt-A-Pet.Com

While Encore’s core focus is exhibitions and events, we take on a small number of engagements outside of this area, and one of them is our long term relationship with the giant search portal which saw record traffic in 2020. We are pleased to have advised on advanced digitial initiatives, including the running of tens of millions of online ads.

Encore Has Placed Ads for 25+ Jewelry Shows in NYC, Miami & Vegas for Emerald

Encore has executed several hundred ad buys for the largest trade only event serving the antique/estate jewelry and watch industry and other shows over the past decade owned by Emerald and its predecessor companies, including innovative advertising on the famous Vegas strip to reach buyers from around the world during the annual Jewelry Week.

Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.

Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor.

Gulf Coast's Largest Boat Show Hires Encore to Handle Media Buying for 2021

The 43rd Annual St. Petersburg Power & Sailboat Show features hundreds of boats and a 40,000-square-foot clear span tent housing all types of marine gear. Encore is running ads for the show across multiple platforms, including high profile, large format outdoor ads in high traffic corridors – see billboard ad!

We offer a robust suite of visitor marketing services

Media Planning & Buying

Encore has placed millions of dollars in advertising across all platforms, and offers you expertise with both traditional and advanced programmatic buying tools, and a one-stop buying solution across newspaper, magazine, radio, TV, cable, outdoor, display, social, mobile, search, video and native.

Creative Asset Development

Deploying compelling, relevant ads is essential to maximizing performance, and avoiding wasted media spend. Based on our experience running hundreds of ad campaigns, we offer you a hands-on partner who knows how to develop creative asset portfolios that will help you maximize your marketing spend.

Online Retargeting

Encore has deployed tens of millions of retargeting ads across the world, and helps its clients increase results by moving past plain vanilla retargeting and leveraging advanced strategies, including variable bidding, dynamic creative optimization (DCO) and frequency management.

Data Strategy

Based on our experience buying millions of dollars in advertising for show organizers, we have seen the power of data so we work closely with clients to unlock the value of their 1st party data (website, CRM, etc.), scale audience pools with 3rd party data, and activate data to target ads, increase engagement and maximize media efficiencies.

Sponsorship Activation

Sponsorships are a great way to drive incremental revenue, and leveraging your events’ and sponsors’ media and data assets and ad spend is a great way to maximize value for your sponsors so they keep coming back. Let Encore help you craft sponsorship activation strategies which capitalize on the latest digital media and technologies.

Attribution & Analysis

Using click redirects, cookies, beacons, and other digital tracking technologies, analytics software, and traditional tools (coupon codes, exit interviews, and online surveys), Encore helps its clients maximize results by identifying what’s working, and what’s not, and optimizing ad spend both real-time and post-campaign.