Cannes 2022 Partners with TikTok to Expand Global Audience

Jun 01

Cannes 2022 Partners with TikTok to Expand Global Audience

The Cannes Film Festival returned to full capacity for its 75th anniversary which ran May 17 – 28 after cancelling the 2020 event and running a downsized event in 2021 due to the pandemic. We want to highlight a new marketing initiative by the organizer of the iconic film event that caught our attention – a partnership with TikTok, the short-form video app that...

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