Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

May 03

Watches and Wonders 2021 Generates Lots of Views with Social Video, Livestreaming

As video is the fastest growing advertising format in the digital campaigns we handle for our exhibition and event clients, we are always analyzing video marketing programs for other shows and the deft use of video by Watches and Wonders 2021 caught our attention. This pair of major shows held April 7 – 18, 2021 for the watchmaking industry brought together the world’s leading brands...

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AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

Nov 11

AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

US digital advertising revenues reached their highest level in history for the first half of the year, and video was a major driver for this growth with spend up 36% year-over-year for 1H 2019, according to a new report from IAB and PwC US released several weeks ago. Video advertising is a great way to share the experience of attending exhibitions and events and is...

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1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is expected to grow 21% globally in 2018, according...

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Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces out of...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film Market (AFM), the global film industry...

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