Apple iOS Versus Google Android: Numbers to Know for Event Marketers

Jul 21

As you look at the recent numbers from Apple’s Q3 2011 earnings call on Tuesday and Google’s Q2 2011 earnings call last week, it is hard not to be amazed by how fast these mobile platforms are scaling, and how much things have changed in a short time. These platforms certainly have significant differences. For example, Android allows flash, iOS does not. There are several … Read the...

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What Does the New Smartphone Share Data Mean to Event Marketers?

Jul 07

I have not talked about smartphone market share for a while so in this week’s blog post I look at the latest data. In a press release issued on Tuesday, comScore indicated one third of U.S. mobile subscribers 13+ now own a smartphone based on the three-month average period ending May 2011. Drilling down further into the smartphone segment and looking at operating system (OS) … Read the...

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Christie’s Launches iPhone App for Venice Biennale

Jun 23

Started in 1895, the Venice Biennale is a major contemporary art exhibition which occurs every two years in Venice, Italy. The event, which opened to the public this month, runs through November 27, 2011. More than 375,000 people visited the last Venice Biennale in 2009. International auction house, Christie’s, launched a free iPhone App for this year’s Venice Art Biennale, with a lot of excellent … Read the...

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A Look at INTERPACK 2011’s Use of Mobile

Jun 16

INTERPACK 2011 Uses Mobile Web and App to Help Attendees Navigate the 2,700 Exhibitors.  See special recap from our in-person visit to the show.… Read the...

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Why You Need to Know About HTML5

Jun 02

A few weeks ago, I attended the keynote presentation at the Bilbao Web Summit, a global conference focused on designing the next generation of the World Wide Web, which was held in Bilbao, Spain. As an event marketer, I was impressed that a first-time conference was able to attract so many professionals. Certainly, their speaker choice contributed to this strong turnout. The keynote was … Read the...

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