We recently attended the Cannes Film Festival, and share one of our takeaways… a new promotion called “3 Days in Cannes”. For the first time this year, the organizer invited 1,500 film lovers between the ages of 18 – 28 from around the world to apply for a free pass to attend the last three days of the Cannes Film Festival (airfare and lodging … Read the...

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is expected to grow 21% globally in 2018, according … Read the...

Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new programs to drive attendance, including a much more … Read the...

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the … Read the...

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city during … Read the...

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane Square, the closest station to the show venue on the Tube, … Read the...