An Inside Look at 100 Million Digital Ads Used to Drive Attendance

Mar 09

An Inside Look at 100 Million Digital Ads Used to Drive Attendance

The latest digital trends, media and technologies offer exciting and powerful opportunities for event marketers.  There are also challenges, especially the changing privacy landscape and inevitable phase-out of third-party cookies. This means BIG CHANGES to online advertising, including retargeting, a tactic widely used by show organizers. Start evolving your strategy now so you are prepared for a third-party cookie-less world and avoid a major disruption...

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