boot Düsseldorf 2019 Leverages Attendee Loyalty Program

Mar 21

boot Düsseldorf 2019 Leverages Attendee Loyalty Program

We recently joined water sports enthusiasts and trade visitors from around the world at boot Düsseldorf, and want to share one of our takeaways: the boot.club, the show’s visitor community which has grown to 110,000 members. It was hard to miss the promotion for the boot.club on the website, during the ticket buying process and while we were at the show.  We saw substantial...

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Ruinart Activates Event Sponsorship with Experiential Marketing at Frieze LA

Mar 20

Ruinart Activates Event Sponsorship with Experiential Marketing at Frieze LA

The iconic champagne house joined forces with Frieze Los Angeles to bring its sponsorship to life at the recent art fair via a new artistic initiative, the R.U.in.ART Performance, with a performance piece inside the Ruinart Lounge. According to the fair website, “The R.U.in.ART Performance aims to reinforce and celebrate Ruinart’s commitment to the arts, and to the thriving Los Angeles scene by engaging all...

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