Global Film Event, Cannes 2014, Provides Huge Marketing Platform for Other Events

May 22

Global Film Event, Cannes 2014, Provides Huge Marketing Platform for Other Events

We are currently joining 35,000 film professionals and 4,000 international journalists at the 12-day Festival De Cannes, and co-located trade show, Marche Du Film, in the French Riviera, and want to share one of our takeaways: the substantial amount of promotion we are seeing for events from other organizers around the world (i.e. unrelated to Cannes). It is hard to miss this promotion...

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Diane von Furstenberg Exhibition Uses Content Marketing, with Instagram Overlay

May 01

Diane von Furstenberg Exhibition Uses Content Marketing, with Instagram Overlay

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From first dates, to first jobs, special moments...

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