Want to Avoid an SMS Lawsuit Against Your Show?

Aug 30

In this week’s post, I focus on yet another text messaging class action lawsuit, this time, it is one against Jiffy Lube (U.S. District Court, Southern District of California, CASE NO. 3:11-MD-02261-JM-JMA). While the 25-page August 1, 2012 proposed settlement agreement, which requires Jiffy Lube to pay approximately $47 million in services ($35 million in cash value) to class members, can seem complex due to...

Read More

SMS vs. MMS: What’s Best for Your Show?

Aug 23

A few days ago, I received a MMS message for the MobileCON 2012 trade show (formerly CTIA Enterprise & Applications), October 9 – 11, at the San Diego Convention Center. In this week’s post, I want to share some thoughts on multimedia messaging service (MMS) and how it differs from short message service (SMS), which has much more scale in the U.S.—2.3 trillion SMS messages...

Read More

Failure to Follow SMS Rules Can Be Costly!

Aug 16

As SMS has become an increasingly popular marketing tool, I like to remind event marketers every now and then of the importance of following best practices and industry regulations here … because failure to follow them can be very costly! It has been a while since I have discussed this, so in this week’s post, I highlight a class-action lawsuit filed against Microsoft for allegedly...

Read More