WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

Aug 17

WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means for the first time, digital will account for about 50% of the global ad market, according to eMarketer*. Explosive growth in time spent online, new digital media and technologies, and increasingly rich data activation solutions are offering exciting new opportunities for event marketers. We recently analyzed more than 100 million...

Read More

Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend, accelerate ad fatigue and annoy...

Read More

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the Netherlands, and the...

Read More

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film Market (AFM), the global film industry...

Read More

An Inside Look at 100 Million Online Ads Used to Drive Attendance

Apr 12

An Inside Look at 100 Million Online Ads Used to Drive Attendance

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools across the world for...

Read More