AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

Nov 11

AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

US digital advertising revenues reached their highest level in history for the first half of the year, and video was a major driver for this growth with spend up 36% year-over-year for 1H 2019, according to a new report from IAB and PwC US released several weeks ago. Video advertising is a great way to share the experience of attending exhibitions and events and is...

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WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

Aug 17

WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means for the first time, digital will account for about 50% of the global ad market, according to eMarketer*. Explosive growth in time spent online, new digital media and technologies, and increasingly rich data activation solutions are offering exciting new opportunities for event marketers. We recently analyzed more than 100 million...

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Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

May 06

Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

Large crowds packed the West Palm Beach waterfront to see more than 1,000 boats and yachts at the recent Palm Beach International Boat Show 2019, which saw an increase in attendance of more than 6.7% over last year. The organizer of this iconic event, one of the top five boat shows in the US, maximized attendance from the millions of online ads it ran...

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Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Dec 06

Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Native ads will make up nearly 60% of US digital display spending in 2018, according to eMarketer, and spend on native digital display is up 31% year over year. Encore client, American Film Market (AFM), has been using native, a type of advertising that fits the natural form and function of its environment, for several years to attract industry professionals from around the world...

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Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Aug 10

Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Today’s automated retargeting solutions make it very easy to use a “set it and forget it” approach to retargeting. While these solutions are very sophisticated and can streamline workflow, it is difficult to reach optimum KPIs without ongoing human guidance based on our experience buying tens of millions of retargeting and other programmatic online ads around the world for exhibitions and events. We share five...

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1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is expected to grow 21% globally in 2018, according...

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