Gallerist Jan Mot and Artist David Lamelas Stage “Ambitious Event”

Aug 24

Gallerist Jan Mot and Artist David Lamelas Stage “Ambitious Event”

“One of the most ambitious events” at Art Basel’s recent summer edition was the staging by one of the exhibitors, Belgian gallerist Jan Mot, of a performance of Time by the Argentine artist David Lamelas originally performed in 1970 and “revisited now in view of the Covid-19 crisis”, said Art Basel Global Director Marc Spiegler in a highlights video for the virtual fair. Due to...

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Art Basel Presents Digital Version of Its Flagship Event

Jul 16

Art Basel Presents Digital Version of Its Flagship Event

Every June, art enthusiasts, buyers and collectors from around the world converge at Art Basel.  Due to the pandemic, the physical fair was not possible so the show organizer presented a digital version which was held June 17 – 26, 2020. We have handled advertising for numerous art fairs and attended many exhibitions in the art industry across the US and Europe so were...

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Global Film Event Cannes 2020 Launches Virtual Market

Jun 18

Global Film Event Cannes 2020 Launches Virtual Market

While the Cannes Film Festival was canceled this year due to the pandemic, the organizer has launched a virtual version of its co-located Film Market – the Marché du Film, the b2b component of Cannes, which will run June 22 – 26, 2020, and “is intended to mimic the market experience in Cannes, with live and real-time meetings.” We have attended the global film...

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Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

Apr 23

Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

The coronavirus pandemic has caused a major disruption to the U.S. advertising market with billions of dollars being wiped off the table. Spending on digital ads for March/April is down 38%, linear TV is off 41%, terrestrial radio has fallen 45%, print has dropped 43%, and traditional outdoor is off 51%, according to a recent report from the Interactive Advertising Bureau (IAB), an online-ad industry...

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AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

Nov 11

AFM 2019 Drives 150,000+ Video Views, Social Video Advertising Leads Category Spend

US digital advertising revenues reached their highest level in history for the first half of the year, and video was a major driver for this growth with spend up 36% year-over-year for 1H 2019, according to a new report from IAB and PwC US released several weeks ago. Video advertising is a great way to share the experience of attending exhibitions and events and is...

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WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

Aug 17

WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means for the first time, digital will account for about 50% of the global ad market, according to eMarketer*. Explosive growth in time spent online, new digital media and technologies, and increasingly rich data activation solutions are offering exciting new opportunities for event marketers. We recently analyzed more than 100 million...

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