Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

Apr 23

Ad Spend Falls, Media Habits Change Due to Pandemic – 5 Tips for Show Organizers

The coronavirus pandemic has caused a major disruption to the U.S. advertising market with billions of dollars being wiped off the table. Spending on digital ads for March/April is down 38%, linear TV is off 41%, terrestrial radio has fallen 45%, print has dropped 43%, and traditional outdoor is off 51%, according to a recent report from the Interactive Advertising Bureau (IAB), an online-ad industry...

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