WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

Aug 17

WHITE PAPER: An Inside Look at 100 Million Online Ads Used to Drive Attendance

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion, which means for the first time, digital will account for about 50% of the global ad market, according to eMarketer*.

Explosive growth in time spent online, new digital media and technologies, and increasingly rich data activation solutions are offering exciting new opportunities for event marketers.

We recently analyzed more than 100 million online ads that we purchased using traditional and programmatic tools across the world for trade and consumer shows, exhibitions and other live events so that we can provide the best guidance to our clients – and we share ten insights with you along with practical tips.

We hope you enjoy this new white paper and use some of the ideas to maximize attendance at your events.

* emarketer.com/content/global-digital-ad-spending-2019