FULL-SERVICE MEDIA STRATEGY & BUYING THAT DRIVES RESULTS SINCE 2006

(Updated March 30, 2016)

Thank you for visiting this website (“Site”) presented to you by Encore Media Partners (“Encore”, “we”, “us” or “our”).

We respect your privacy as we know it is important to you. As such, we provide this “Privacy Policy” explaining our online information practices, including our use of cookies, and the choices you have regarding our collection and use of your information, including opting out of receiving marketing communications from us.

By accessing, browsing, or using this Site, you consent to our Privacy Policy, and all of the data collection, use and sharing practices described below. If you do not agree to these terms, please do not use this Site.

INFORMATION COLLECTION & USE

We collect information from you in several different ways on this Site…

Information that You Provide to Us: When you subscribe or register for content via our Site or offline through registration forms, surveys, etc., we collect and store personally identifiable information (PII) which you choose to provide to us. This may include your name, email address and telephone number. We do not collect PII from you unless you voluntarily provide it to us. We use the information you provide about yourself to fulfill your requests, such as sending you our eNewsletters, white papers and alerts on Encore events and programs, responding to your inquiries about our services, and/or for other purposes for which you provided the information.

Information that is Automatically Collected: We may collect various types of non-personally identifiable information when you visit our Site such as your internet protocol (“IP”) address, browser type and language, operating system, referring web page, pages visited, location, mobile carrier, device information, and content and advertising that you have seen and/or clicked on. This information enables us to analyze trends, understand usage behavior on our Site, enhance your browsing experience on our Site, serve you more useful and relevant ads, and measure the effectiveness of ad campaigns. Please see the “Cookies & Interest-Based Advertising” below for more on how we collect and use this information.

INFORMATION SHARING

We may share personally identifiable information (PII), which you provide to us, and/or non-personal information, which is automatically collected from you when you visit our Site, with other companies that we have engaged to perform business-related functions on our behalf.

This may include companies that (a) conduct or support marketing such as delivering emails to you if you have subscribed to eNewsletters, (b) maintain databases, or (c) provide other support services to us.

Please note that we share PII on a very limited basis, and when we do, the companies that we share it with are prohibited from using your personal information for purposes other than those requested by us.

We do not rent or sell PII to third parties for their marketing purposes.

COOKIES & INTEREST-BASED ADVERTISING

Like many websites, this Site uses “cookies”. These are small text files which may be placed on your computer or mobile device by third party analytics and/or advertising companies we have engaged to collect information about your activities on this Site. None of these cookies store personally identifiable information (PII) such as your name, email address or telephone number.

We use different kinds of cookies for various reasons outlined below…

Advertising/Targeting Cookies: We partner with third party advertising companies, including Google and AdRoll, to display our advertising on other websites. Our partners use these type of cookies to collect non-personally identifiable information (non-PII) about your activities on our Site in order to…

  1. serve advertising that is more relevant to you and your interests (you may have heard of this kind of “interest-based advertising” referred to as “retargeting” or “remarketing”).
  2. limit the number of times you see an ad.
  3. measure the reach and performance of these ads.

So how long do these cookies last?  We limit the lifetime of our advertising/targeting cookies to 12 months, after which time they will automatically expire, unless you manually delete them before this time.

Performance/Analytics Cookies: We use Google Analytics cookies to help us better understand how people use our Site so that we can improve the performance of our Site and marketing. These cookies don’t collect personally identifiable information (PII). Learn more about the cookies you may encounter through our use of Google Analytics.

Want to learn more about cookies? See this piece on cookies from the Interactive Advertising Bureau (IAB).

If you choose to use this Site without blocking or disabling cookies, you agree to our use of these cookies. If you do not agree to the use of these cookies, then you can block or disable them using your browser settings, or you may opt out of our targeted advertising (see the “Your Choices & Opt-Out” section below).

YOUR CHOICES & OPT-OUT

We offer you several options to control how we collect and use your data, and market to you.

Want to opt-out of receiving targeted ads served by us?

You can opt-out of interest-based advertising by using the Network Advertising Initiative (NAI) opt-out tool.

You can also opt out of receiving targeted ads served by AdRoll by clicking here, and opt out of interest-based Google ads using Google’s Ads Settings.

One additional way to opt out is when you see targeted ads for Encore that display the AdChoices icon, click and you will get information on how to opt-out.

Please note that these ad opt-out tools above do not opt you out of being served non-targeted advertising. You will continue to receive generic, non-targeted ads.

Finally, it is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different browser or device, you’ll need to renew your opt-out choice.

Want to opt-out of Google Analytics?

You can opt out of Google Analytics by installing Google’s opt-out browser add-on.

Want to opt-out of receiving email marketing from us?

If you no longer want to receive communications from us via email, click the “unsubscribe” link in the email, or send an email with “unsubscribe” in the subject line to records@encoremediapartners.com.  If you want to change the type of emails you receive from us, click the “Update Profile” in any of our emails.

PRIVACY FOR CHILDREN

In the U.S., the Children’s Online Privacy Protection Act (COPPA) imposes certain restrictions on web sites that know they are collecting personally identifiable information (PII) from children under the age of thirteen (13). This Site is not intended for use by children under 13, and we do not knowingly collect PII from children under the age of 13.

LINKS TO OTHER WEBSITES

Our Site may provide you with the ability to log into, share content, “like” or otherwise interact with third party social media sites, including but not limited to LinkedIn, Facebook and Twitter. We may also provide you with general links to third-party websites.  We have no control over information that is submitted to, or collected by, these third parties.  Your use of these websites is subject to the third parties’ privacy policies, and you should become familiar with the third party sites’ privacy policies before visiting or interacting with these sites.

CHANGES TO THE PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time without prior notice.  Any such modified policy will appear at this URL. Your continued use of this Site shall constitute your acceptance of the modified Privacy Policy.

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